Cold calls are tricky at the best of times, but even more so when it comes to personal products such as insurance. However, a great script can boost your conversions up to 5x.
In this article, we’ll explore cold-calling scripts for insurance, examine their role in modern sales strategies, and provide tips on maximizing each minute spent with a prospect.
As with any other type of cold contact, insurance cold calling is reaching out to potential clients who have not expressed any prior interest in purchasing your product (i.e., insurance). You can learn more about this here.
The main goals of insurance cold calling are to build awareness and interest, generate leads, schedule appointments, and ultimately close deals by selling insurance products or services.
But what sets this field apart is the heightened need for trust, transparency, and a human approach to selling. Insurance is naturally a personal topic, and people must be willing to share their information with you.
It also requires you to effectively communicate value, as people often disregard the possibility of something bad happening to them. To that end, agents must know how to overcome objections, highlight the ease of access, and the benefit.
In fact, according to Zippia, 49% of customers prefer a phone call to any other form of cold contact. While, on average, these conversations only have a conversion rate of about 2%, a great insurance cold-calling script can raise that to 10%.
Besides the benefits outlined above, cold-calling scripts for insurance agents offer several other advantages. Namely, these include:
There are several things a cold-calling script must achieve to be truly effective. You should look for the following things in each script you pick up or prepare.
Start with a compelling statement or question that grabs the prospect’s attention and encourages them to continue the conversation.
“Hello [Prospect’s Name], did you know you could be overpaying for insurance coverage without even realizing it?”
Tailor your pitch to the prospect’s specific needs, pain points, or circumstances to demonstrate that you understand their situation.
“Based on your recent [life event, e.g., home purchase], I wanted to discuss how we can enhance your insurance coverage to better protect your new investment.”
Clearly articulate the benefits of your insurance products or services, emphasizing how they can address the prospect’s challenges or provide value.
“Our comprehensive insurance packages not only offer peace of mind but also provide extensive coverage options tailored to your unique needs, ensuring maximum protection for you and your loved ones.“
Anticipate common objections or concerns that prospects may raise and prepare persuasive responses to address them confidently.
“I understand your concerns about affordability, but let me show you how our customizable payment plans can fit within your budget while still providing the coverage you need.”
End the call with a clear and specific call to action that guides the prospect toward the next steps in the sales process.
“Would you be available for a brief meeting next week to further discuss your insurance options and how we can best meet your needs?“
However, you can’t rely on cold-calling scripts to do all the work for you. As with any sales activity, succeeding requires the agents’ skill, prep work, and proficiency. Here are a few things you can do to maximize your chances of a conversion.
You can also learn more about cold-calling strategies in our article here.
Before making a call, thoroughly research your prospect to tailor your pitch. Understanding their potential needs enhances your ability to offer relevant solutions.
Use the information gathered during your research to personalize each call. Addressing prospects by name and mentioning specific details relevant to them can make the conversation more engaging.
Listen carefully to what prospects say, responding appropriately to their needs and concerns. Active listening helps build rapport and better understand their insurance requirements.
Be prepared to encounter objections and handle them with patience and understanding. Use objections to clarify doubts and provide additional information about your offerings.
Utilize CRM systems and other technological tools to streamline your cold-calling process. These tools can help you organize prospects’ information, schedule calls, and track your performance over time.
Utilize tailored insurance cold calling scripts to guide conversations, address common concerns effectively, and enhance your confidence during calls. These scripts offer a structured yet flexible approach, improving engagement and the likelihood of successful outcomes.
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Now that you know everything you need to know about making cold calls successfully, here are 16 insurance cold calling script samples to help you put those skills to use.
“I specialize in insurance for [appropriate demographic], helping people like you. I wondered if you’ve been experiencing [pain point] yourself and whether I can assist?”
“I’m interested in whether you have/haven’t had issues with [pain point]. Our product offers [benefits], so I think I can help you out there. Can you tell me more about what you want from your insurance?”
[Pause for further details and deeper discussion]
[Wait for the prospect’s answer]
“Many of our clients have struggled with [painpoint]. It’s tough to crack, but it’s very important for your continued well-being. Does this sound similar to you?”
[Let them speak about their issues]
“I understand you perfectly. Our company offers several solutions that would prove useful in these situations. I would like to arrange another call to discuss them in detail and propose an offer. What day would be best for you?”
[Let the prospect answer]
“I am contacting you because several products we’ve recently introduced may be interesting to you. For example, our flagship, the [product name], would be a perfect option for your lifestyle.
“We have prepared a tailored offer just for you. Would you like to hear more about it? When can you arrange a longer call on this topic?”
[Wait for the client’s proposition]
